Monday, June 14, 2010

Adults watch more videos than teens

If we believe on Nielsen's latest report for first quarter of 2010.More than half (55%) of the mobile video audience are actually adults, aged 25-49. Nielsen’s mobile survey reports mobile video usage for those users 13 and older. Thus, 12-17 is T13-17 for all mobile data. While mobile subscribers watching video on a mobile phone is still only a small fraction of the audience, the year-overyear growth is a notable 51.2%.

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